I led the development of the 2027 Ford Super Duty Carhartt Edition graphics package, transforming an initial concept provided by Ford into a production-ready design. The project included the creation of a side body decal, tailgate graphic, and custom Carhartt badge that brought together the rugged identities of both Ford and Carhartt.

The challenge was translating the original design direction into a graphic system that maintained its visual impact while meeting the technical requirements of large-scale automotive production. Each element needed to work seamlessly with the vehicle’s surfaces, manufacturing processes, and application requirements without compromising the intended aesthetic.

Over the course of more than a year, I guided the artwork through multiple rounds of prototyping, vehicle fit-ups, color matching, and production testing. I made design decisions throughout the process that balanced creative direction with practical considerations, refining details such as placement, scale, and manufacturability to ensure a successful final product.

The completed graphics package carried the original vision through to a production vehicle, creating a cohesive and distinctive identity for the 2027 Ford Super Duty Carhartt Edition.

Visual assets courtesy of Ford Media.