As part of Ford’s collaboration with RTR Vehicles, I helped develop the 2027 Ford Bronco RTR graphics package, translating RTR’s bold and recognizable design language into a production-ready graphics system.

The challenge was balancing a strong visual identity with the technical requirements of vehicle graphics. The designs needed to maintain the aggressive, off-road character of the RTR brand while also being functional for manufacturing, application, and consistency across production vehicles.

I led the development of the hood graphic and side body decal package, refining the artwork through multiple rounds of adjustments, vehicle fit-ups, color development, and production testing. This process required careful attention to scale, placement, material limitations, and how each graphic interacted with the Bronco’s unique surfaces and features.

The final result was a cohesive, production-ready graphics package that captured RTR’s performance-driven personality while complementing the Bronco’s rugged design and off-road identity.

Visual assets courtesy of Ford Media.