I developed the 2024 Nissan Z Heritage Edition graphics package from concept through production, creating a complete decal system that included side body graphics, a hood decal, an over-the-top graphic, and custom wreath decals surrounding the fuel filler door.

The challenge was translating the Heritage Edition’s retro-inspired design direction into a production-ready graphics package while maintaining the technical requirements of automotive manufacturing. Each element needed to feel cohesive with the vehicle’s iconic styling while also adapting to complex body surfaces, precise placement requirements, and real-world installation considerations.

Throughout development, I refined the graphics through multiple rounds of prototyping, vehicle fit-ups, color matching, and production testing. I made design decisions around scale, alignment, material limitations, and overall visual balance to ensure the final package stayed true to the original concept while meeting production standards.

The completed graphics system successfully blended heritage-inspired styling with modern performance design, resulting in a cohesive production package that was featured on the Nissan Z Heritage Edition in Nissan’s 2024 Super Bowl Heisman House commercial.

Visual assets courtesy of Nissan.